New Zealand Cycle Trails, which looks after all 23 Ngā Haerenga Great Rides across the country, has been sharing valuable insights into the North American market lately.

Enlightening our trails, RTOs, stakeholders and national partners with valuable data on the North American cycle tourism market gives us a chance to highlight the massive untapped opportunity over there.

Through research we conducted with Angus and Associates we've gained a deeper understanding of the North American market.

For starters, we know that a quarter of their cycle tourism market has travelled international for cycling experiences. The top drivers are to enjoy beautiful landscapes and connect with nature, stay active while travelling and explore and seek new adventures.

Another key stat is that more than two thirds of the market favour a fully or partially guided cycle tourism experience - great news for our operators to add value. While more than half of respondents anticipated that cycling would be their main focus or a significant part of a cycle tourism trip to New Zealand, most would also want a mix of other activities.