NZCT Branding

The brand for Nga Haerenga, the New Zealand Cycle Trail is an important asset for all those involved. The New Zealand Cycle Trail offers a whole new take on exploring New Zealand and to truly experience the wonder, you need to immerse yourself in it.

Nga Haerenga means ‘the journeys’, both in a physical and spiritual sense. Already thousands of people have got on their bikes to enjoy fantastic scenery and create great memories as they discover the secrets of the New Zealand Cycle Trail.

Our brand guidelines help to ensure that the people who use the New Zealand Cycle Trail know what to expect, whatever journey they choose to take. While each of the trails is vastly different, the guidelines help us to strive for consistency in how we present the New Zealand Cycle Trail at a national and international level. It is a big task and our logos and symbols are trademarked to help build and protect the collective brand.

A cycle trail that is part of the New Zealand Cycle Trail network has permission to use the New Zealand Cycle Trail logo and promote its association.

Official Partner status is available to local businesses that provide products or services related to one or more of the New Zealand Cycle Trail’s Great Rides. The Great Rides are our premier cycle trails. They are predominantly off-road and showcase the best of New Zealand, including our environment, iconic natural landscapes and our heritage and culture.

Whatever your interest, please observe the New Zealand Cycle Trail Brand Rules and Guidelines and help promote and protect this valuable national asset.