The New Zealand Cycle Trail’s Official Partner Programme has been created to enable local businesses to partner with cycle trails in their region, for mutual benefit.
The Official Partner Programme aims to build the profile of the NZCT brand and the individual Great Rides that make up the NZCT; increase the turnover for New Zealand businesses that provide related goods or services; and generate increased downstream economic benefits to regional communities.
The Official Partner programme also aims to enhance New Zealand’s reputation as a premier cycling destination.
The NZCT’s Official Partner Programme was launched in October 2011 with Jenny Ryan from Napier’s Takaro Trails being the first business owner to sign up (with Hawke’s Bay Trails). Since then, hundreds of businesses around the country have signed up as Official Partners with trails in their regions.
To become an Official Partner, your business must meet and maintain certain cycle-friendly standards. These include selling or promoting products or services that relate to the NZCT; providing a warm welcome and a high level of customer service for cyclists; and providing useful first-hand knowledge about the NZCT, including maps and brochures.
If you are interested in signing up your business as an Official Partner, please contact the relevant Great Ride contact listed on the table below, or for multi-trail or National Partner queries please email firstname.lastname@example.org